I found the Gender Mag video pretty interesting. The content about personas and designing scenarios was along the same lines as a book I read called Design is Storytelling (which I highly recommend checking out) I read a couple of weeks ago. The book discussed the use of personas and scenario making in the design industry along a similar lines as what was talked about in the video. I would be really interested to see additional studies in how gender mag could impact other industries. The video ignited some thinking on my part about how the use of scenarios and personas could add to the architecture design process to create better buildings and spaces designed with a user focus.