Gendermag is short for ‘Gender Inclusiveness Magnifier,’ which was presented at the 2016 ACM SIGCHI conference by Margaret Burnett. Gendermag was a method of using personas to help tech companies evaluate how different populations use their software. One of the personas, Abby was risk-adverse, so these developers had to think of Abby and ask themselves ‘would Abby use this interface?’ I thought this idea was absolutely innovative, and I can definitely say that it’s an approach I would have never thought of. My immediate response would have been to go to the actual users and evaluate by what they said, but the development process is streamlined by applying those stock personas. From the overview of the results, it seems extremely useful. Interestingly enough, some companies reacted to using Gendermag differently, and I liked how this study tested the practical implications of distributing their system to companies. I also appreciated that the researchers came to the conclusion that usability relied more on the facets than on gender. Gendermag seems to connect people from all over, and not just by differentiating them by gender.