The GenderMag video was very interesting. It talks about how the UX differs with respect to different genders.It has actually been proven that males and females perform and think very differently.

The speaker mentioned, for example, if we consider a software or if we even consider the economic point of view for the online retail market, we can observe that women comprise of 70-80% of all online purchases, as opposed to men. This gives us a clear reason why GenderMag is significant for us to evaluate. The speaker mentioned the five steps to go about, i.e, picking a person, evaluating a software, walking the person through the software and evaluate goals and sub goals, risk evaluation and at the end tinkering. There five steps are very clear to me and I can see how all these add up to measuring, analysing, comparing and contrasting UX experienced by different genders.

Another thought provoking thought the speaker conveyed during the question session was that in the future, they aim to write a research paper on InclusiveMag which is inclusive of race, ethnicity, culture etc. She aims to find out if debugging structural inequalities will be of significant importance for our society and furthermore, in the field of Human Computer Interaction.

I look forward to reading her paper on GenderMag once I’m done with the research here.