M3.5: CONCEPT TESTING
20 points
It’s now time to get feedback on your concepts, to see if your solutions are headed in the right direction, and which concept (or combination of concepts) you should narrow down to focus on for further refinement in the next phase.
The point of concept testing is to see whether users think your design solutions are good solutions for addressing the problem you are trying to solve, what changes are needed to address it better, and which concept users like best. Concept testing is not usability testing! Usability testing is about how usable a prototype is to use, and comes later in the process. One useful guide to concept testing can be found here; an example HCI paper from a concept testing study is here.
Test with at least 5 users. The users should meet the same minimum criteria you established in M2 to ensure they were part of your target user group (e.g. environmentalists). They ideally should also strongly identify with the problem you are trying to solve, though for this milestone it’s fine if some don’t identify with it as strongly (e.g. suburban homeowners who care a bit about borrowing tools, though it isn’t a huge need). You may recruit the same users you talked to during M2 for the evaluation if you wish. This is helpful, as they will already have context about the problem space you are aiming to address, and can give good detailed feedback about your solution.
During the test session
Remember that it can be intimidating to be a participant in a user study, so be extra nice. The user will be trying to please you, which could distort your data (i.e., prevent you from hearing critical feedback). Therefore, be very open and receptive to anything and everything the user may say or do in order to gain trust.
Present each concept, one by one, to the user. For the first one, start with giving a brief overview. Do not show how to do tasks with it, but give a general idea of the system to set some context. “This is an interface for a robotic lawn mower. You would see this touch screen inside your house and use it to control the mowing of your lawn. This image shows your lawn currently, and this map shows the position of your mower.”
After the introduction, stop to get their initial impressions of the concept (in terms of the high-level solution, not the aesthetics or design details!). Ask for elaboration to understand if their sentiment is positive/negative/neutral, and why. Then, walk through the rest of the concept to show any further key details of the solution (“Let’s say you are going to be on vacation, and want to set the lawnmower to mow your yard while you are gone. This is the screen you would see.”). [For concept testing, it’s alright to show and explain what’s happening to users, rather than gauge their understanding, since we are not testing for usability yet.] If you want, you could ask them to describe what they see on the screen and what they would do next, to get a bit of usability feedback (e.g. on design elements that are confusing). Just remember that usability is not the focus of this round of testing.
After showing the details of each concept, interview the user to get their overall feedback. Before asking these questions, make sure they no longer have any confusion about what your concept is or how it works – you might have to explain how it is intended to work, if it was still unclear. This will allow you to understand whether your solution, once understood, is a good one (you can always improve the clarity of how it is communicated). Ask questions such as:
- Now that you have seen the full concept for this system, how compelling is it to you? (Followup: explain why it is compelling or not compelling)
- How would you describe this to a friend or family member?
- How well do you feel the system solves the problem of <problem you are aiming to address>? Why?
- How would this concept improve (and/or not improve) the experience of [activity related to concept]?
- How would you use this concept in your daily life?
- What stands out to you as great about this concept?
- What stands out to you as concerning about this concept?
- What parts, if any, were confusing?
- If the system was built and ready to use, how eager would you be to use it? Why?
- What changes would you make, to make the system more useful for you?
After showing all 2-3 solution concepts, also make sure to ask:
- Which of the solutions did you like best? Why?
Think about privacy: assign your users fake IDs to use in your write up to protect their identity. Ask for their consent to take pictures and if you want to post any identifying photos of them on your website.
Report
Write a document presenting your method and results. Email it to me as a PDF. Aim for approximately 10 pages.
The outline of your document should look something like this:
- Brief summary of the system, its users, and the tasks it will support. (Feel free to re-use content from before.)
- Evaluation Details
- Your users (demographics, background, etc) – work with at least 5 users
- The questions you asked each participant during the session
- Your testing environment (At a bookstore café? At the user’s home?)
- Results: Present your data
- No need to discuss the data here; that’s the next section
- Be sure to include how many users, some data from each user
- Give quotes, summary of findings, and a summary of overarching themes
- Discussion
- What do you conclude based on your data? What do the data mean?
- Was anything surprising?
- What are the main implications for your design? Which one concept (or combination of parts of the concepts) do you intend to move forward with?
- Reflect on your evaluation process: what was the hardest part of this milestone? What would you do differently when doing concept testing for a future system design project?
Grading for M5 – Evaluation Report
Summary: 2 points
Evaluation: 6 points
Results: 6 points
Discussion: 6 points
TOTAL: 20 points